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We Transform Lawyers Into Rainmakers


An online program that gives lawyers the tools they need to build great books of business


Lawyer BookBuilder is packed with hundreds of techniques developed over decades of working with over 10,000 lawyers at hundreds of law firms worldwide, including:

Tired of struggling with your legal marketing?


Any of these sound familiar:

“I’m so busy doing the work, I have no time to pursue new clients.”

“I don’t even know where to start!”

“I don’t have good systems.”

“I’m bad at following up on my leads.”

“There are so many ways to do lawyer marketing, how do I know what’s best?”

“I hate rejection!”

“I don’t want to appear desperate or salesy.”

“I’m a perfectionist, and I don’t have the time to execute.”

If you’re frustrated with your marketing and business development results …


You just found your answer!

Your Coach & Guide

David H. Freeman, J.D., Hall of Fame business development coach and 2x best-selling author, shares his legal marketing secrets for transforming hard-working lawyers into high-income rainmakers.

While David has been able to work directly with over 10,000 lawyers for nearly 30 years, there are still millions of others who may be searching for better ways to grow their practice.

By developing this online program, David can share his techniques with a much wider audience at a fraction of the cost of hiring him personally.


Lawyers and professionals trained and coached by David over 28 years


Voted consultant; inducted into National Law Journal Hall of Fame


Law firm clients globally, including nearly half of the Am Law 200


Authored and co-authored books including two all-time bestsellers

What’s Included

in the Lawyer BookBuilder program

A proven system for building & executing your customized plan

Hundreds of battle-tested secrets for growing new revenue


Millions in new revenue have been generated using the techniques shared in this self-guided program 


Other lawyers are winning new business… 


Why not you?


30 day 100% money-back guarantee (see FAQ section for details).

“Working with David helped revolutionize my practice. I stopped selling and started serving, finding ways to give freely of my time, thought, and energy rather than hawking legal services. By shifting my mindset and applying a few of his suggestions, I more than doubled my originations in a year.”

Allen Denson, Partner, Stroock & Stroock & Lavan LLP

“With his creative energy and relentless optimism, David inspires me to push myself harder and makes me feel like my only limits are self-imposed.  He tailors his suggestions to a person’s unique strengths and does not take a one size fits all approach to his coaching.”

Aleah M. Schutze, Esq., Steptoe & Johnson PLLC

“David Freeman is one of those people who sees the world through a different lens. It’s not about marketing, selling, or promoting (which we all can find distasteful), but instead it’s about building on our strengths and doing what we truly enjoy to connect with like-minded, high achieving potential clients and referral sources. For over 20 years, I’ve reached out to him whenever I need a shot of energy and new ideas, and his coaching and creativity have been invaluable.”

Bobby Guy, Esq., Shareholder, Polsinelli PC

“For the last 13 years, my former firm has consistently hired David Freeman to work with hundreds of our lawyers at retreats, leadership training sessions and as a personal business development coach. As a former lawyer himself, David understands the lawyers’ psyche and crafts business development strategies that are highly effective and, most important, welcomed by the lawyers. I continue to be amazed at the variety of creative approaches he developed to customize his coaching to each individual.

He worked hard to find strategies and tactics that resonated with every lawyer he coached. As a result, our lawyers enjoyed his relaxed, humorous and motivational coaching style, and they continue to report great successes based on the activities they engage in due to his coaching.”

Betsy Beorn Spellman, former Chief Marketing Officer, Steptoe & Johnson PLLC

Program Outline

A proven formula for growing a great book of business


Setting the Stage

Define the outcomes you can expect from the program, explore your personal motivators, begin understanding how great rainmakers think, and discover a new meaning for E=mc2 .


Building the Right Habits

Establish a solid foundation by understanding the right habits and choosing ways you can “guarantee” you will implement the steps you will put in place during this program.


Constructing My Customized Plan

Create the first draft of your highly customized business development plan. In future modules, you will build on the plan and learn techniques for maximizing your opportunities.


Crafting My Personal Brand

Identify personal strengths and differentiators that can make you stand out from the crowd. You will also be prompted to update and upgrade your bio and social media profiles.


Internal and External Networks

Identify your eleven powerful personal networks, determine which are most important to develop and be prompted to grow relationships within your highest priority groups.


Delivering “Wow” Levels of Service

Learn best practices used by top rainmakers to deliver outstanding levels of service. It's often the little things that will make you stand out and differentiate you from the crowd.


Getting and Maximizing Meetings

Learn how to prepare for meetings, comfortably and elegantly ask for meetings, maximize your effectiveness during meetings, and receive prompts to schedule successful meetings.


Staying Top-of-Mind

Learn dozens of powerful techniques for staying top-of-mind and continually engaging with people who are important in the development of your current and future career.


Mastering the Art of Cross-Selling

Learn the cross-selling and cross-serving techniques that have been proven to significantly increase the flow of internal opportunities, both as the giver and receiver of work.


Locking It In and Measures

Choose measures to chart your progress as you build your dream book of business. By this point, you should feel clear and confident in your strategy moving forward.

Take Action. Start Today.

30 day 100% money-back guarantee (see FAQ section for details).


By fully committing to this program, you will:

✓ Build a customized plan based on your strengths.

✓ Engage in client development activities you truly enjoy.

✓ Increase revenue from current clients, new clients and referral sources.

✓ Develop systems to consistently keep you on task.

✓ Find an accountability partner to help you get things done.

✓ Craft a high-impact personal brand that differentiates you from the crowd.

✓ Upgrade your bio, LinkedIn and other social media profiles.

✓ Activate cross-selling opportunities.

✓ Grow the number of high value people in your 11 powerful networks.

✓ Stay top-of-mind with your important contacts and networks.

✓ Wow people by delivering unexpected levels of client service.

✓ Stand out at seminars and conferences (live and virtual).

✓ Leverage speaking and writing to build new relationships.

✓ Learn over 30 tactics to elegantly get more meetings and increase your win rate.

Hiring David was a home run for us. We have used a variety of coaches focused on a variety of target groups (young producers, top producers, declining producers, etc.) – David is the first one that has been able to customize his system and approach to help each individual hit their target. He started with us several years ago and has been a fantastic addition to our training programs.”

Jay Felton, Executive Committee Member at Lathrop GPM LLP

“Not only has David Freeman shown many of my firm’s lawyers how to grow their practices, but he has also been an exceptional brainstorming partner for me, helping me see how my role as Chief Executive Officer can be used to attract new opportunities to the firm. We’ve worked together to build on my passions and interests, to deepen and grow relationships within my networks, and to launch exciting new initiatives, which has resulted in many new clients. He has the ability to break big ideas into small manageable steps, and has a way of making what might seem like drudgery into a truly enjoyable process. I always look forward to our sessions and come away inspired to act on the next great approach we develop.”

Sangeeta Shah, Esq., CEO, Brooks Kushman P.C.

“I’ve worked with David several times as I’ve made my way through various transitions in my practice. Every time, he was able to help me craft business development strategies that fit my exact needs at those times. Earlier in my career, we built approaches that incorporated my experience as the CEO of a tech company to help me break into the venture capital market, and at another time, he assisted me while I was lateraling into a new firm. I rely on David to help me solve my business development problems. As his numerous awards attest, he’s at the top of the industry, and I consider myself lucky that I’ve had the chance to work with him.”

David Peterman Esq., Gray Reed & McGraw LLP

Don't let new client opportunities slip through your fingers ...  

Start Today

100% Money-Back Guarantee*


Online Program + Live Coaching

  • Intro: Setting the Stage
  • 1: Building the Right Habits
  • 2: Constructing My Personal Plan
  • 3: Crafting My Personal Brand
  • 4: Internal and External Networks
  • 5: Delivering “Wow” Levels of Service
  • 6: Getting and Maximizing Meetings
  • 7: Staying Top-of-Mind
  • 8: Mastering the Art of Cross-Selling
  • 9: Locking It In & Measuring My Progress
  • Live 1-on-1 Business Development Coaching (8 sessions)
  • Live 1-on-1 Personal Branding & Pitch Strategy Coaching (4 sessions) 
  • Live 1-on-1 Supercharge Your Social Media Coaching (4 sessions)
  • Live 1-on-1 Public Relations Strategy Coaching (4 sessions)

(By application only)



Online Program

  • Intro: Setting the Stage
  • 1: Building the Right Habits
  • 2: Constructing My Personal Plan
  • 3: Crafting My Personal Brand
  • 4: Internal and External Networks
  • 5: Delivering “Wow” Levels of Service
  • 6: Getting and Maximizing Meetings
  • 7: Staying Top-of-Mind
  • 8: Mastering the Art of Cross-Selling
  • 9: Locking It In & Measuring My Progress
  • Live 1-on-1 Business Development Coaching (8 sessions)
  • Live 1-on-1 Personal Branding & Pitch Strategy Coaching (4 sessions) 
  • Live 1-on-1 Supercharge Your Social Media Coaching (4 sessions)
  • Live 1-on-1 Public Relations Strategy Coaching (4 sessions)

(Group pricing available)




Got questions?